Researching Music - Movies - Television - Radio - Performing Arts - Computer/Internet - Theme Parks/Cruise Lines
Students will work either individually or with one partner to complete this project. Students will research one segment of the entertainment industry. They will present their findings to the class. Minimally, their presentation must answer the following questions:
What is the size of the business (dollars)?
What are the major companies in the segment? How large are they?
How does the segment operate? Provide a detailed description. What makes this segment unique?
What changes are occurring in the segment?
Major target markets?
How is the business promoted?
Other important or interesting topics?
Students can choose how they wish to present the information to the class. Examples of acceptable methods include: production of a display board which they present; professional presentation using powerpoint; an informational video; or other creative ways per teacher approval. Presentations should be between 10 and 20 minutes in length.
Students must also provide four multiple choice questions worthy of appearing on the Sports & Entertainment Marketing Final Exam.
Books There is a cart full of books on hold in the library that relate to the entertainment industries. These will be great resources to provide background information and in depth details on specific careers within industries.
Databases Click on Digital Resources at the top of the library site and choose Databases. These will provide you with articles and entries from magazines, journals, government publications and books.
The best database to start with for this project is Gale. Once you click the logo to enter the site, you will see a list of subject-specific databases. You can search all of them using the search box at the top, or you can narrow down to a more manageable number of articles by selecting a single database. Consider looking in:
Business Economics and Theory Computer Database Fine Arts and Music Collection Hospitality, Tourism and Leisure Collection Pop Culture Collection Small Business Collection Vocations and Careers Collection Business Insights: Essentials
Websites There are plenty of career-focused websites that can provide information on industry growth, salaries, and other information important for assessing a business segment. Click here for a list of sites to try.