Nutrition and Media Literacy
Media Literacy: The ability to apply critical thinking to media messages, recognize the values and beliefs implicit in media, and to use media to create your own messages.
Watch these 3 clips from Parks and Recreation and use the questions above to analyze them. Also note the persuasion techniques used.
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NutriYums Commercial 1
Authority Affiliation with healthy lifestyle/outdoors Kids/dog "All Natural" Local farmers Tradition Vague about ingredients |
NutriYums Commercial 2
Authority Affiliation with healthy lifestyle Beautiful people All Natural Local Appeals to kids "I feed them to my kids" Humor "Healthy" "Nutritious" |
NutriYums - The Fallout
Ingredient label - primarily made with sugar and corn syrup, deceptive serving sizes to make them appear low in fat Sugar rush/crash Obesity |
Task: Media Message Deconstruction
Click below to download the assignment sheet
assignment.docx | |
File Size: | 2645 kb |
File Type: | docx |
Use the Media Literacy Project's Deconstruction Gallery to guide your thinking about your task. You may turn in either a text piece (give a detailed description of your piece of media, then break it down using the five Key Questions and explain the persuasion techniques used) or a Counter Ad, where you take an existing ad and rework it to reveal its inaccuracies. In both cases, your focus should be on using your new knowledge about health and nutrition to pick out the problems in an ad relating to those topics.